| Introduction to IBM Cloud Paks | IBM Aspera File Transfer Solution |
| IBM Cloud Pak for Integration |
IBM API Connect
|
| IBM Cloud Pak for Applications | IBM App Connect |
| IBM Cloud Pak for Automation | IBM Blueworks Live |
| IVM Cloud Pak for Multicloud Management | IBM Netcool Operations Insight |
Tech Data Market Moments are a series of sales-focused documents on IBM’s Cloud Paks and key products in the Hybrid Cloud product line. We invite you to grab a cup of coffee or your favorite beverage, print out a Tech Data Market Moment, and spend a few minutes reading. You will ready about things like the product elevator pitch, target buyers, use cases, demos, and leading questions to help you jumpstart prospecting. Spend 20 minutes and be the smartest kid in class!
Over the next several weeks, we will be introducing this series of Market Moment documents to help you build your sales skills and your list of prospects. Look forward to topics including:
Adapted from IBM sales materials, Tech Data Market Moments will help you be successful with Hybrid Cloud products.
Today's first Tech Data Market Moment is an "Introduction to IBM Cloud Paks" written by Denny O'Brien, Program Director, IBM Cloud Paks Ecosystem. Denny discusses IBM's position within the digital transformation happening at your customers and the value of IBM's Cloud Paks.
Feel free to share the new Tech Data Market Moments with your IBM sales team. For more information about these documents, reach out to your Tech Data Hybrid Cloud team.
David Johnstone, Tech Data Business Development Executive for Hybrid Cloud and Red Hat
Eastern U.S.
[email protected]
Brandon Henri, Tech Data Business Development Executive for Hybrid Cloud and Red Hat
Western U.S.
[email protected]
Craig Pessman, Tech Data Business IBM Vendor Business Executive for Hybrid Cloud
[email protected]
IBM now has six Cloud Paks available in market and four of them are in the Hybrid Cloud segment. Today’s Tech Data Market Moment Introduces on one of the fastest-growing Cloud Paks - IBM Cloud Pak for Integration.
There is great potential for growing your business with IBM Cloud Pak for Integration.
Marketplace highlights
According to an IDC June 2019 Market Share report:
– The worldwide market for integration software grew 14.9% in 2018 to USD 5.7 billion.
– Portable cloud integration software grew 70.8% to USD 544.4 million, the fastest-growing segment.
– IBM was the largest provider, growing 13.6% to USD 1.2 billion.
– IBM had a 21.7% share of the market, which is nearly two times that of the nearest competitor.
To drive digital transformation, organizations must tap into an ever-growing set of applications, processes and information sources across multiple clouds and on-premises, all of which significantly expand the enterprise’s need for modern integration capabilities. Cloud accelerates digital transformation but exerts unprecedented demands on an organization’s integration capabilities. IBM Cloud Pak for Integration enables businesses to rapidly put in place a modern integration architecture that supports scale, portability and security.
Integration modernization is one of the top priorities with CIOs and CTOs and presents a huge opportunity for IBM and IBM Business Partners. It needs more than just technology; customers need guidance to put in place the right architecture and design, as well as realign people and process. IBM has been a pioneer in agile integration architecture and runs integration modernization workshops, which have found to be a great tool to help customers transform to a more cloud-native, modern integration architecture.
Grab that coffee and download our new Tech data Market moment and learn about IBM Cloud Pak for Integration, positioning, the market opportunity, key customers, and sales resources.
To talk about your education plan and how to grow your integration business, contact your Tech Data Business Development Executive or Craig Pessman, Vendor Business Executive at [email protected], and Adrian Perez, Field Solutions Architect, IBM Hybrid Cloud & Red Hat at [email protected]
The next Tech Data Market Moment we are introducing is for IBM Cloud Pak for Applications. Cloud Pak for Applications is all about building, deploying, and running applications in a containerized cloud environment.
The IBM Cloud Pak™ for Applications provides a complete and consistent experience to speed development of applications built for Kubernetes, using agile DevOps processes. You can easily modernize your existing applications with IBM integrated tools and develop new cloud-native applications faster for deployment on any cloud.
Running on Red Hat® OpenShift®, IBM Cloud™ Pak for Applications provides a hybrid, multicloud foundation built on open standards, enabling workloads and data to run anywhere. A self-service environment combines open source tools with your existing middleware for continuous compliance and visibility across secure, hybrid, multicloud environments.
Business Partner Profile
Four types of IBM Business Partners are typically interested in Cloud Pak for Applications.
1. A Business Partner who has resold IBM middleware and wants to create a new revenue stream within an existing client set.
2. A Business Partner is looking to build a new cloud transformation and application development practice, and sell to regulated clients in financial services, healthcare and government.
3. A Business partner who is a user or reseller of Amazon Web Services (AWS) or Microsoft Azure.
4. A traditional infrastructure Business Partner.
IBM Cloud Pak for Applications is relevant to position in any of these scenarios, for those looking to develop hybrid applications: continue to run and leverage existing applications, modernize existing applications, create new cloud-native applications, or open enterprise data centers to work with cloud services.
Typical deal sizes can start as low as USD $10–75 thousand, and larger enterprises can range from hundreds of thousands to millions depending on how much capacity they need, allowing your Business Partners to land and expand.
Grab that coffee and download our new Tech data Market for IBM Cloud Pak for Applications and learn about IBM Cloud Pak for Integration, positioning, the market opportunity, key customers, and sales resources. To talk about your education plan and how to grow your integration business, contact your Tech Data Business Development Executive or Craig Pessman, Vendor Business Executive at [email protected], and Adrian Perez, Field Solutions Architect, IBM Hybrid Cloud & Red Hat at [email protected]
