Leads 101: Defining, Generating and Nurturing Leads

While continuously gaining new customers is essential for growth, 65% of businesses say generating traffic and leads is their biggest marketing challenge. This disconnect between functional practices and desired results often comes from the confusion surrounding leads—the entire business should have an understanding of the leads process, but not everyone speaks marketing lingo.

This guide was created for IT Solution Provider Marketing Leaders or Practice Managers, as a best practice reference guide to support the lead definition, generation and nurturing process through a sales funnel.

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